About Us – ToyUp Industries

— INDUSTRIES · EST. 2000

25 YEARS
OF WELDING

TRUCK DECKS.

ToyUp Industries started in a one-bay garage in Idaho in 1999. We built the first prototype sled deck because we were tired of dragging trailers behind a pickup. We built the first cabover UTV deck because nobody else had. And we're still here — same town, same crew, same fab shop — because the standard hasn't moved.

HAND-WELDED - ONE AT A TIME

FIRST CABOVER UTV DECK IN AMERICA

FAMILY OWNED

IDAHO MADE

Nationwide Shipping

— THE STORY

WE BUILT
THE FIRST
ONE FOR

OURSELVES.

A SLED IN THE BED, NOT A TRAILER ON THE HITCH — THAT WAS THE WHOLE IDEA.

In the late nineties, William Branch was hauling sleds the way everyone else was hauling sleds: behind the truck on an open trailer. Twelve hours up to West Yellowstone, twelve hours back, every loose strap working its way looser, every drift kicking the trailer around.

The fix was obvious to anyone who'd ever spent a weekend on a sled — put it in the bed, get the trailer out of the mirror. The problem was that no one had built a deck strong enough, light enough or smart enough to make it work for a real pickup.

So we built one. Carbon steel tube, hand-welded, dovetail rear, one-piece ramp. We bolted it to the half-ton, drove it through three Idaho winters, broke a few things, fixed a few more, and by the time the second deck went out the door we knew this was the company we were going to run for the rest of our lives.

That was 1999. We're still running it.

— WHAT WE STAND ON

FOUR

PRINCIPLES.

These haven't moved in twenty-five years. They won't move in the next twenty-five either. Every deck we ship is a vote for all four — together, none in isolation.

01 - MATERIAL

STEEL.
NOT ALUMINUM.

We weld carbon steel because the engineering is clear: pound for pound, our decks weigh the same as aluminum, but they're three times stiffer and they don't fatigue-crack. Over 30% of our customers are former aluminum-deck owners. That number tells you everything.

02 - ORIGIN

AMERICAN.
IDAHO MADE.

100% American steel from American mills, cut and welded on our shop floor in Horseshoe Bend by people who live in this valley. No offshoring, no white-labeling. The fab shop is the company.

03 - CRAFT

HAND-WELDED.
ONE AT A TIME.

Every weld bead is laid by a real human. Every deck is inspected, ground, primed and powder-coated as a single piece of work. We don't ship anything we wouldn't ride behind.

04 - WARRANTY

LIFETIME.
FULL STOP.

Every deck ships with a full workmanship warranty and our owner's direct phone line. If something goes wrong, you call Will. If you outgrow your deck, we'll spec you the next one. The relationship doesn't end at the dock.

05 - DESIGN

SAFEST DECK
YOU CAN RUN.

Frame loads distributed across the bed — no four-leg high-stress points, no bed damage. Turnbuckle anchored at all four corners. Install or remove in five minutes. We engineer for the worst day, not the best one.

06 - EXPERIENCE

25 YEARS
OF R&D.

Twenty-five years of customer feedback, twenty-five years of riding our own product, twenty-five years of revisions baked into every line we cut. No one in this industry has been at it longer. No one has more to lose by getting it wrong.

— THE STEEL ARGUMENT - DEEP DIVE

"WOULDN'T
ALUMINUM BE

LIGHTER?"

ANSWER: NO. AND IT'D COST YOU MORE.

The aluminum-versus-steel question is one of the most commonly misunderstood in the truck deck industry — sometimes even among engineers. The misconception comes from a partial truth: there are aluminum alloys that are as strong as, or stronger than, certain steel alloys. The most popular high-strength aluminum is 6061-T6. Pound for pound, 6061-T6 is stronger than some steels and weaker than others.

But strength isn't the right metric for a truck deck. Stiffness is.

Stiffness is measured by Modulus of Elasticity. Aluminum's modulus is about 10 million psi. Steel's modulus is about 30 million psi — three times higher. To match a steel deck's stiffness with aluminum, you'd need a tube wall three times thicker. And since aluminum is roughly one-third the density of steel, that thicker-walled aluminum tube ends up weighing the same as the steel one.

Same weight. Same stiffness. Triple the cost. And aluminum fatigue-cracks under repeated load cycles. Steel doesn't.

That's why we weld steel. Not because it's romantic. Because the math is unambiguous.

STEEL MODULUS

30 MPSI

3× stiffer per unit cross-section

AL MODULUS

10 MPSI

Bends sooner under same load

STEEL DENSITY

.30 LB/IN³

3× denser per volume

AL DENSITY

.10 LB/IN³

Less per volume — needs more

FATIGUE LIFE

∞

Steel has an endurance limit

AL FATIGUE

FAIL

No endurance limit · cracks over time

FORMER AL OWNERS

30%+

Of our customer base

REGRET

100%

Of those who tried aluminum first

STEEL

"We built our first sled deck in a one-bay shop in '99. We're still in Idaho. We're still hand-welding. We're still answering the phone."

— william branch - founder - toyup industries

— FIND THE SHOP

HORSESHOE
BEND.

IDAHO.

Forty minutes north of Boise. Population just over 700. Surrounded by enough mountain, river and desert riding to keep us testing decks twelve months a year. The fab shop is on the north side of town. The phone gets answered by Will or someone who's worked here a decade.

N 43° 55′ 18″ · W 116° 11′ 40″

GET IN TOUCH

MENU

25 YEARS
OF WELDING

TRUCK DECKS.

HAND-WELDED - ONE AT A TIME

FIRST CABOVER UTV DECK IN AMERICA

FAMILY OWNED

IDAHO MADE

Nationwide Shipping

WE BUILT
THE FIRST
ONE FOR

OURSELVES.

A SLED IN THE BED, NOT A TRAILER ON THE HITCH — THAT WAS THE WHOLE IDEA.

FOUR

PRINCIPLES.

STEEL.
NOT ALUMINUM.

AMERICAN.
IDAHO MADE.

HAND-WELDED.
ONE AT A TIME.

LIFETIME.
FULL STOP.

SAFEST DECK
YOU CAN RUN.

25 YEARS
OF R&D.

"WOULDN'T
ALUMINUM BE

LIGHTER?"

STEEL

"We built our first sled deck in a one-bay shop in '99. We're still in Idaho. We're still hand-welding. We're still answering the phone."

HORSESHOE
BEND.

IDAHO.

TIME

TO TOY UP!

25 YEARSOF WELDING

TRUCK DECKS.

HAND-WELDED - ONE AT A TIME

FIRST CABOVER UTV DECK IN AMERICA

FAMILY OWNED

IDAHO MADE

Nationwide Shipping

WE BUILTTHE FIRSTONE FOR

OURSELVES.

A SLED IN THE BED, NOT A TRAILER ON THE HITCH — THAT WAS THE WHOLE IDEA.

FOUR

PRINCIPLES.

STEEL.NOT ALUMINUM.

AMERICAN.IDAHO MADE.

HAND-WELDED.ONE AT A TIME.

LIFETIME.FULL STOP.

SAFEST DECKYOU CAN RUN.

25 YEARSOF R&D.

"WOULDN'TALUMINUM BE

LIGHTER?"

STEEL

"We built our first sled deck in a one-bay shop in '99. We're still in Idaho. We're still hand-welding. We're still answering the phone."

HORSESHOEBEND.

IDAHO.

TIME

TO TOY UP!

25 YEARS
OF WELDING

WE BUILT
THE FIRST
ONE FOR

STEEL.
NOT ALUMINUM.

AMERICAN.
IDAHO MADE.

HAND-WELDED.
ONE AT A TIME.

LIFETIME.
FULL STOP.

SAFEST DECK
YOU CAN RUN.

25 YEARS
OF R&D.

"WOULDN'T
ALUMINUM BE

HORSESHOE
BEND.